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Afferent = Different
The Afferent Difference
What we're not
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The Afferent Difference PDF Print E-mail

How Afferent is different 

Below we list some of the most important specific attributes of our sales staff compared to the norms to be found in the contract sales & marketing business generally.  (The table below refers particularly to the contract telephone sales business more than sales/marketing consultancy).

 Attribute of Sales  Exec.

 Afferent  Industry norm
 Level of intelligence  significantly above average    average to below average
 Typical earning potential  relatively good  varies, but rarely good
 Level of motivation  excellent  poor
 Career prospects  excellent  dismal
 Personal development provided  significant  varies from poor to dismal
 Av. term of employment  long term  short term
 Personal stake in company's success  some/significant  nil
 Company's interest in exec's success  significant  nil

Why Afferent is different 

Some of the above claims are easy to explain: our staff are very bright because that is the way we hire them! Similarly, Afferent Group personnel are well paid because they earn it and because our policy is to remunerate well. But what about the contention that our staff are particularly well motivated?  In fact, this is simply a product of all the other elements we have in place.  Our sales team are truly highly motivated not just because of above average earnings but because they receive continuous quality training and mentoring designed expressly to help them move them steadily up the sales career ladder.  Indeed, this is a fundamental raison d'etre of the Afferent Group: to source, hire, inspire, train and develop talented young sales people from however we find them along a proven, career path. This is what GRAFT SalesStar Academy is all about, which page we encourage you to review.

Finally, one further incentive to staff productivity and contentment is provided by number of schemes (both in place and in the pipeline) to ensure an appropriate level of stake-holding for all sales personnel.

 
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© 2009 Afferent Group Limited, Company Reg No. 448842, VAT No. 9677189G
Registered address: Exchange House, 45 Blacklion Manor, Greystones, Co. Wicklow
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