Afferent Group operates a boutique marketing, communications and PR business, known as Accelerate, which exists only to best serve the overall sales needs of our select clientèle.

We are a unique outfit in many ways but principally due to the personnel involved.  Afferent Accelerate was actually founded by sales people who crossed over to marketing only in order to optimally drive our clients' sales.  In like fashion, our PR division is headed up by an ex-editor and technology journalist who has similarly crossed over the fence.  The result is a marketing business that is uniquely focussed and obsessively results oriented.

Just so, not just because

At Accelerate, we take pride in what we call forensic marketing, the science of creating marketing material that perfectly fits sales requirements down to the minutest detail.

We hone in on each micro bit of market intelligence, create an appropriate  response at the micro marketing level, and gradually, the new bigger marketing picture is elaborated, forensically matched to the bigger picture on the sales side.

James Joyce once boasted that he could fully justify the use of every single  word in “Ulysses”.  At Afferent Accelerate we don't write great novels, but we share the same boast regarding attention to detail.  Every colour, every  space, every word exists as it does for one reason only: to help drive sales.  Sure we're all for aesthetic free expression; once it serves the science of selling.