The Afferent Group comprises 3 distinct but closey allied businesses.

The original and core business of the Afferent Group, known as GRAFT, is the provision of contract sales support, principally to higher technology companies.  In addition, the Group provides a range of boutique marketing services under the brand Accelerate.  A further division of the Group supplies outsourced call handling and external receptionist services (branded Xceptional).

Sales Support

Certain clients elect to avail of our services in a straightforward “ad hoc” way (see sales services: a la carte).  Alternatively, our unique GRAFT methodology allows for a  more comprehensive and longer term engagement with our sales personnel being available to your organisation for more than the most immediate term.  If you would like better sales figures, find out more here:

Marketing Support

Afferent Accelerate provides a range of boutique marketing, communications and PR services.  We have extensive experience in all aspects of marketing for higher technology companies.  Our particular focus is in working to better dovetail our clients' sales and marketing strategies by minutely matching the intelligence informing each in every detail. This is what we call forensic marketing.

Call handling / external receptionist services

Xceptional provides both contract customer care/call handling services and dedicated offsite receptionist personnel.  Our receptionsists are recruited, trained and monitored with great care such that you can be assured your phone calls are handled with the utmost professonalism. 

Find out more about the advantages of external reception services by visiting Xceptional