The Afferent Group was incorporated in 2007 by a core team of high tech sales "vets", with decades of experience in high technology sales, particularly in ICT, and particularly with newer and/or fast growing organisations.   

Afferent Group was formed because we firmly believe the following:

• Provided it exists at all, we can clearly see the way towards success for your company
• We have the skills and the people to get you there
• Many companies wrongly assume their modest performance is due to the overall environment when all that's lacking is sales know-how
• In our work, we believe in enjoyment through success and success through enjoyment

In their various earlier careers, the founders of Afferent Group were not just notable for always exceeding expectations and sales targets but for other arguably even more useful attributes: all round smarts, entrepreneurial vision, and detecting any and all subtleties to be gleaned at the customer coal face.  Together such attributes in a sales person provide the lucky CEO not just with healthy sales but with a means whereby company strategy may be continuously and reliably informed and thus tweaked along the way. (See also What's in a Name?).  Today Afferent Group seeks out, hires and trains such rare, high calibre personnel.